"I Won't Do That" is a film created for Dacia Sandero. It follows characters who proudly choose other ways of getting around — walking, taking the train, or riding a scooter. But when life catches up — an unexpected trip, a last-minute plan, or a small emergency — it's often a Dacia Sandero that happens to be there. Set to the iconic "I'd Do Anything for Love (But I Won't Do That)" by Meat Loaf, the film blends humor, warmth, and irony to remind us that it's perfectly fine not to want a car… until the moment you actually need one.
DACIA SANDERO
I WON'T DO THAT
AGENCY: PUBLICIS CONSEIL
ECD: ROMULUS PETCAN & GABRIEL GHERCA
AD: FLORENT ABEILHÉ
CR: MIHAI-ANDREI COSTACHE
TV PRODUCER: BENJAMIN AUBERDIAC
DIRECTOR: PIERRE DUPAQUIER (WAFLA)
DOP: JUSTIN BROWN
PRODUCTION: ICONOCLAST
MUSIC: START-REC
CLIENT: DACIA
©Florent Abeilhé. All rights reserved.