FLORENT ABEILHÉ FLORENT ABEILHÉ

Dacia Sandero Hero
AGENCY: Publicis Conseil CLIENT: Dacia PUBLISHED: November 2025

"I Won't Do That" is a film created for Dacia Sandero. It follows characters who proudly choose other ways of getting around — walking, taking the train, or riding a scooter. But when life catches up — an unexpected trip, a last-minute plan, or a small emergency — it's often a Dacia Sandero that happens to be there. Set to the iconic "I'd Do Anything for Love (But I Won't Do That)" by Meat Loaf, the film blends humor, warmth, and irony to remind us that it's perfectly fine not to want a car… until the moment you actually need one.

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DACIA SANDERO

I WON'T DO THAT

AGENCY: PUBLICIS CONSEIL

ECD: ROMULUS PETCAN & GABRIEL GHERCA

AD: FLORENT ABEILHÉ

CR: MIHAI-ANDREI COSTACHE

TV PRODUCER: BENJAMIN AUBERDIAC


DIRECTOR: PIERRE DUPAQUIER (WAFLA)

DOP: JUSTIN BROWN

PRODUCTION: ICONOCLAST

MUSIC: START-REC

CLIENT: DACIA